The new man is a man who admits that he is physically attractive, handsome, beautiful, who is happy, sensual, grateful, who knows what he wants and who is capable of enjoying every day in an intense way. He is confident, sensitive, idealistic, adventurous, fun loving, sometimes a "bad boy". And he is the "new man" of the Sadi Paul Brancart ® brand. Every day we see how technological, political and scientific advances always imply redefining basic concepts in fields such as the social and cultural. Regarding gender, we can consider that a new definition of gender brings with it a man with explicit emotions, more visible affections that emerge from the performance of his new social role that encourage him to express his feelings out of conviction.
A man who admits that he is physically attractive, handsome, beautiful, that he is happy, sensual, grateful, that he knows what he wants and that he is capable of enjoying every day in an intense way. He is socially more tolerant towards different aspects of life and society.
The man in the course of history, did not have the right to project his body, both in the workplace and social. The man could only be appreciated by his intellect and his power. We have to go back to ancient Greece to find civilizations that did give great importance to male aesthetics, even above female aesthetics, and this did not prevent these civilizations from being the most refined and most evolved in the many fields, such as art, philosophy, the beginnings of democracy and others. It is proof that valuing male beauty is and must be politically correct, particularly in a context of gender equality, in other words, the homosapiens have become homoerotics. Hence our motto of a man that appreciates our offer of attractiveness from all angles: “Dreamwear that will turn you into a dreamboat!”
Sadi Paul Brancart ® is a brand specially designed for the Gay community. However, it is an inclusive brand that also addresses all those on the LGBTQ rainbow spectrum and beyond to stretch to those who are not necessarily LGBTQ, but who share the values of this community. Yes, we are a heterofriendly brand!