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I am convinced that fashion must protect our nature, that fashion must protect our future. This is more evident even when fauna and flora are one of my main sources of inspiration.

The time has come to review priorities and focus on the future of the planet and the role that fashion can play in that future. Consuming "eco-friendly" has become a responsible act and buyers do not want to cause irreversible damage to nature.

The “mass market” offers very cheap garments that can only generate ethical doubts. How do they manage to produce at such low prices? It is important to produce in the best conditions, not only environmental and ecological, but also labor. Fashion is a powerful factor of representation that wants to reflect modernity. The men's fashion is making inroads like the feminine fashion previously in the durable and the ethical, with a concern for sustainability and respect for human rights.

The green wave has turned into a green tsunami. Knowing how, the quality of production and supplies should reflect values ​​that are far from disposable “fast fashion”, one can ask oneself  “How can very cheap garments be produced respecting these values?” The fashion sector has understood the message of the street that “the time is in full change and that fashion must be questioned, just like other productive sectors”, is the conviction of the Sadi Paul Brancart ® brand.